Digital Marketing Mastery Program by CertifiKation.

🎓 Digital Marketing Mastery Program

📚 MODULE 1: Digital Marketing Strategy

• What is Digital Marketing?
• Understanding Buyer Persona & Customer Journey
• Setting SMART Goals & KPIs
• Budget Allocation & Channel Strategy
• Competitor & Market Analysis
  Activity: Create a basic digital marketing plan for a mock business

🌐 MODULE 2: Website Optimisation

• Website structure and UX best practices
• Landing page creation & A/B Testing
• Mobile optimization
• Website speed & performance tools (PageSpeed Insights, GTMetrix)
• Conversion Rate Optimization (CRO)
  Activity: Audit and suggest improvements for an existing website

📊 MODULE 3: Google Analytics

• Introduction to GA4
• Setting up Google Analytics for your website
• Key Metrics: Users, Sessions, Bounce Rate, Goals
• UTM Tracking & Campaign Performance
• Generating & Understanding Reports
  Activity: Live demo on GA dashboard with a sample project

🔍 MODULE 4: Search Engine Optimisation (SEO)

• On-page, Off-page & Technical SEO
• Keyword Research (Tools: Google Keyword Planner, Ubersuggest)
• Meta Tags, Alt Text, Header Tags, Schema
• Backlinking and Domain Authority
• SEO Tools: Ahrefs, SEMrush, Google Search Console
  Activity: Optimise a blog/article with SEO techniques

🧲 MODULE 5: Search & Display Advertising

• Google Ads Overview
• Campaign Setup (Search, Display, Shopping)
• Keyword Matching & Quality Score
• Ad Copywriting Best Practices
• Retargeting & Conversion Tracking
  Activity: Set up a sample campaign using Google Ads

📱 MODULE 6: Social Media Marketing

• Choosing the Right Platforms (Facebook, Instagram, LinkedIn, X)
• Content Calendar & Scheduling Tools
• Paid Ads (Meta Ads Manager, LinkedIn Ads)
• Influencer & Hashtag Marketing
• Analytics and Engagement Strategies
  Activity: Create a week-long content calendar for a brand

🎥 MODULE 7: Video Marketing

• Why Video is Powerful in 2025
• YouTube Marketing & SEO
• Reels, Shorts & Stories Strategy
• Tools: Canva, InShot, CapCut, OBS
• Scriptwriting, Editing & Thumbnail Creation
  Activity: Create and publish a short promo video on YouTube

📩 MODULE 8: Email Marketing

• Building Email Lists (Lead Magnets & Forms)
• Email Campaign Tools (Mailchimp, Brevo, Moosend)
• Designing Responsive Emails
• A/B Testing & CTR Optimization
• Compliance: GDPR, CAN-SPAM
  Activity: Design and send a newsletter to a sample list

🎓 Final Project:

Develop a full-fledged digital marketing strategy using all modules for a real or mock business (presentation + report).

Course Duration: 8 Weeks (Tentative)

Mode: Online / Offline
Level: Beginner to Intermediate
Certificate: Yes (Certificate of Completion)